"Be Who You Are... Live Life On Your OWN Terms... And Still Get The Security You Need."
You Got Into Business To Be Free... Are You Free? Would You Like To Do It Better?
Most carpet cleaners struggle because they aren't charging enough.- They have no way of figuring out how much IS enough.
- They have no way of selling their services at that higher price!(Especially when the competition is selling it for so much less)
- And they don't know how to profitably market to attract enough customers to do business with them.
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Welcome to the Levels Of Success Program!
To apply for the program, simply click any one of the 'Apply Now' buttons and fill out the application, and we'll be in touch to help you pick the right package, within a few days.
If you haven't read the book or listened to the audio program, ignore all this, and click the button below
Packages Section-
This is a quick overview of what's in our three packages. Each package is made up of modules. (Each colored box is a module) Scroll down for a more detailed description of exactly what's included in each module:
(NOTE: You don't pick a package at this point, ALL of the 'Apply Now' buttons go to the same application form. Fill it out and we'll be in touch!)
(NOTE: You don't pick a package at this point, ALL of the 'Apply Now' buttons go to the same application form. Fill it out and we'll be in touch!)
Go To The Application:
The Waitlist Is Currently:
9-12 Days
9-12 Days
10-13 Days
11-14 Days
9-12 Days
11-14 Days
10-13 Days
To get on the waitlist, click the 'Apply Now' button and completely fill out the application
Platinum Package
Our complete package, including the Core Components, The Basic Management System, and the Advanced Management System. This is for companies that are already at Level 3, or plan to be-
Gold Package
Our mid-level package, includes the Core Components, and the Basic Management System. This is for companies that have fewer than 4 employees, or soon will-
Silver Package
Our starter package includes the Core Components. This is designed for owner/operators that have no employees and don't expect to-
A. Levels Of Success Core Components-
1. Sales System
2. Pricing System
3. Marketing System
Click Here For More Info...
1. Sales System
2. Pricing System
3. Marketing System
Click Here For More Info...
-Platinum Package
Also Includes...
B. Level 2 Basic Management System-
1. Editable Sample Employee Manual
2. Management Setup and Strategies
3. CSR Job Description
4. Technician Job Description
5. Pay Structures For CSR and Technician
Click Here For More Info...
1. Editable Sample Employee Manual
2. Management Setup and Strategies
3. CSR Job Description
4. Technician Job Description
5. Pay Structures For CSR and Technician
Click Here For More Info...
-Platinum Package
Also Includes...
C. Level 3 Advanced Management System-
1. Advanced Management Strategies
2. Working Manager Job Description
3. Owner's Job Description
4. Measuring Your Company
Click Here For More Info...
1. Advanced Management Strategies
2. Working Manager Job Description
3. Owner's Job Description
4. Measuring Your Company
Click Here For More Info...
(Optional Platinum-only) Personal, Weekly One-On-One Coaching-
One of the big keys to success with Mark's coaching for larger companies.
Personal one-on-one coaching keeps you focused and moving forward.
This level of follow-up virtually guarantees you'll implement the program successfully.
(Spaces are limited)
Click Here For More Info...
One of the big keys to success with Mark's coaching for larger companies.
Personal one-on-one coaching keeps you focused and moving forward.
This level of follow-up virtually guarantees you'll implement the program successfully.
(Spaces are limited)
Click Here For More Info...
Levels Of Success Core Components-
1. Sales System
2. Pricing System
3. Marketing System
Click Here For More Info...
1. Sales System
2. Pricing System
3. Marketing System
Click Here For More Info...
-Gold Package
Also Includes...
Level 2 Basic Management System-
1. Editable Sample Employee Manual
2. Management Setup and Strategies
3. CSR Job Description
4. Technician Job Description
5. Pay Structures For CSR and Technician
Click Here For More Info...
1. Editable Sample Employee Manual
2. Management Setup and Strategies
3. CSR Job Description
4. Technician Job Description
5. Pay Structures For CSR and Technician
Click Here For More Info...
This package can be up-graded to Platinum at any time!
Levels Of Success Core Components-
1. Sales System
2. Pricing System
3. Marketing System
Click Here For More Info...
1. Sales System
2. Pricing System
3. Marketing System
Click Here For More Info...
This package can be up-graded to Gold, or Platinum at any time!
Go To The Application:
Detailed Description Of Modules-
Here, you'll find a detailed description of what's included in each of the modules. The various different modules make up the different packages. Click on a tab to view the contents:
Core Components
Get FREE From The Price Trap!
Core Components-
Core Components-
The Core Components Of The Program Contain Three Essential Parts-
1. The sales system (Powerful Sales)
2. The pricing system (Realistic Pricing)
3. The marketing system. (Trackable Marketing)
These three are the main pieces you need to make your business profitable and strong.
A more detailed description of each of the three main elements is found in the tabs below:
1. The sales system (Powerful Sales)
2. The pricing system (Realistic Pricing)
3. The marketing system. (Trackable Marketing)
These three are the main pieces you need to make your business profitable and strong.
A more detailed description of each of the three main elements is found in the tabs below:
If I'd met Mark Kennedy five years ago... I'd be retired by now!
P-J Fernandez
Get Set Cleaning-South Africa
Get Set Cleaning-South Africa
- 1. The Sales System-
A do-able way to charge more money than your competitors, and still get the job!
Make more money right awayMakes you more money from the customers you've already got, so payoff is immediate! (You don't need more customers for this to work for you.)- Don't push- They make the choiceYour customers choose to buy more, so it's not pushy at all.
- Simple to learn, use, and teach.It's easy to use... It was designed for employees, so you can teach it to yours. And YOU won't have a problem at all... we've made it easy.
- Specific scripts for nearly every occasion...I've implemented this program a lot. So I've included scripts for all of the major objections you're likely to run in to. There are scripts for switching from room pricing to square foot, price objections, phone scripts, wall-to-wall measuring scripts, technician scripts... it's all here, and it all works.
Includes:
Sales And Pricing Packages
- 4 Customer Presentations
- 12 Scripts
- 12 Calibration sheets
- Training tools
- Customer sales aids
- Complete implementation strategies
- Step-by-step instructions
- Tips on how to handle customers
- How to switch over from what you're doing now to this program
- 41 different forms and scripts
- Detailed instructions on how to use every one of them
- How and what to measure to determine if everything's working
- 3 In-depth manuals explaining everything you need to know to get this powerful system working quickly, easily, and flawlessly for you
- How to raise prices and still get the job!
This is the exact same system that I implemented in over 43 of the largest and most successful carpet cleaners in the world, and is the system described in my book, "Secrets Of The Carpet Cleaning Super-Giants". The only difference is, it's been packaged up so that you can learn it at home and use it in your business... without having me come out and teach it to you. All of the other elements are exactly the same as what you'd get if I came out and directly consulted with your company.your system is just what I need to get to where I want to be!...I now have a complete carpet cleaning business system and plan that will enable me to be free from my businessJohn Watt
Good Housekeeping Inc. - 2. The Pricing System-
You can't be profitable if you don't know how much to charge.
Treat your business... like a businessAllows you to set your prices based on your costs and your goals... not on the mistakes your competitors might be making. Yes, you'll end up with a higher price than some of them, but that higher price IS what it really takes to build a business. Isn't it time you started charging enough to make this all worth while?- Bid massive jobs, without going broke or overbiddingYou'll learn a simple-to-use formula that will allow you to bid ANY job and know that your prices are right. -With this formula, you'll know when your competitors are losing money... even before they do!... But there are times... when you'll be able to come in at a lower price and still do really well on the jobs... It's impossible to do this if you don't know how much you're making on each job.
- Get all your marketing to start making you moneyBelieve it or not, it's possible to be covered up in work... and still not make any money. Inexperienced cleaners haven't learned this yet... but everyone learns it sooner or later. The Pricing System eliminates the trap of not knowing when your marketing is working or not. (Some people say that this is the most valuable thing in the program.)
- Do a forensic analysis on your business... (what?)Using this simple formula, you'll be able to go in after-the-fact, and look at jobs you've already completed and see how much your costs were and how much money you made. The results will surprise you. Best of all, you'll be able to know exactly HOW and WHAT you'll have to do to reach your goals. Nothing could be more important!
Includes:
The Pricing System
- Almost 3 hours of 'live' recording of me teaching this concept to a group. Including questions and examples
- Pricing worksheet (print off as many copies as you want)
- The worksheet steps you through the process- you just fill in the blanks and it tells you what you need to know
- A thorough video that shows you in detail, exactly how to fill out the pricing worksheet and how to look at your pricing
- An example video- This video takes you through several different real-world scenarios.
I have listened to your audio program seven times through, and I still learn lots of new stuff every time I go through it!Dean Lanoue
Sears Carpet and Upholstery Care
-Want to know if you should run two-man crews? The Pricing System shows you how to answer that question.
-Should you buy a large truckmount?- Here's how to look at that purchase.
-Want to know how to set your minimum job size? You'll learn how.
-Want to bid a HUGE job, and you're not sure how to price it? Now you know... and you can trust the numbers.
-One of the best ways to make more money, sounds really simple... just do MORE of what's working the best!
-Want to know the areas you're making the most money so you can do more of it? You HAVE to know that... now you can! - 3. The Marketing System-
It's NOT about getting customers!... It's about MAKING MONEY WHILE you're getting customers!
Learn to track your marketing, and never waste another marketing dollar again!This allows you to use ANYONE's strategies... even those you've gotten from other systems, and make each piece totally accountable!- Get reliable proven strategiesYou'll get detailed explanations eight of the strategies used by the several of the most successful carpet cleaners in North America.
- Eliminate marketing that isn't working-The most important thing to know is whether a particular campaign is working (profitable) or not. You'll learn a simple way to measure all of your marketing that will let you keep the winners and get rid of the losers
- Use a message that gets the response you want... From the people you want!Making the phone ring isn't that hard. Making the phone ring with people that are willing to pay more money for better service is a different thing altogether. You'll learn exactly what your message needs to be to attract the best KIND of customer.... The kind of customer that isn't looking for the bare bones cheapest price out there. These are the customers you can build a business with. The others are simply a waste of time.
Includes:
The Marketing System
- A total of 14 discs-
- Six video discs, explaining all concepts and strategies, so you can see how everything works
- Seven audio CD's so you can learn while you're working or driving between jobs
- A forms CD containing 61 different marketing examples! -You'll have your pick of yellow pages ads, flyers, postcards, inserts... the list goes on and on. All of these pieces were created to use with this program. You can edit them as you need to.
-The Marketing System shows you how to track and make sure that your marketing dollars are working for you. In addition, you're getting some strategies that seem to show up again and again inside some of the larger and more successful companies in the industry. (I've seen the numbers and I know that these strategies work in most places around the country)It’s like the other guys give you pieces of the puzzle, but you’re on your own when it comes to putting them all together in your business. Your program is like getting all of the puzzle pieces at once, and then getting the big picture so you know how to fit them all together.Dave Pastor
Dad's Carpet Cleaning
-Want to know how to make radio work for your company? The Marketing System shows you how. (Interestingly, it ONLY seems to work on one specific type of station!)
-Want to know how to use the internet to get a steady stream of customers profitably? We cover that, but not from an SEO or PPC standpoint... we talk about the message of the site and how to understand the main ideas that will make the web work for you.
-Want to know the results of the research done on what higher-end customers are looking for? The results might surprise you, but you'll be able to use this to give your customers what they're really looking for. (That makes selling higher priced jobs a lot easier!)
-You'll also learn the most powerful referral strategy in the industry today. This will literally get your customers working for you... and it's so much more than just giving them a 10% referral fee!
Basic Management
The fact is, the carpet cleaning business is a very management-intensive business.
It's not a technology industry... you can't use a robot or a machine to do it.
You need people to do it for you and those people represent YOU. (Scary huh?)
Failing to define and control those people means that you're leaving THE most critical element in your business to chance.
You're literally just hoping things will work out alright.
But if you fail to provide a system that guarantees that things will work out, it would be nothing less than a miracle if they did!
Management is key... and yet in no other area are small business owners as a rule, weaker or less prepared.
A carpet cleaner may prepare his technicians thoroughly by teaching them how to clean, sending them to schools, etc. but when it comes to actually controlling what that technician does on a day-to-day basis, he leaves it up to chance.
Mark is easy to work with; he understands our business and has shed a new light on our business and our lives. We now look forward to what we can create for ourselves in the future instead of dreading the eternal grind of a “stuck” business.
Doug Meehan
Rocky Mtn. Pro-Tek
Rocky Mtn. Pro-Tek
And who will know?
In most cases, no one! Oh you'll find out eventually, but that will be later on... AFTER the damage has been done.
Having a well thought out and structured system of management, is the single most profound thing you can do to increase:
- Quality
- Customer retention
- Employee morale...
- and most of all, PROFITS!
This really matters... and not just a little bit!
I'm not saying this is a magic bullet. Hopefully by now you realize that there are no magic bullets. But without that structure, nothing will happen.
That structure isn't always the sexiest thing... Many business owners are worried they'll feel restricted by having a structure... They feel like they'll have to answer to it.
But the reality is actually much different.
The structure IS the business.
Without a clear, strong structure, there is no business.
Worst of all----THERE IS NO FREEDOM.
There is only chaos and every man working for themselves. WITH structure, there is purpose and alignment.
Good business people value structure... Amateurs think they can get by without it.
The problem is, not only do most carpet cleaners NOT realize they need it... There hasn't been any place they could get it!
The basic management program gives you the beginning building blocks of that structure. It will give you what you need to hire your first employees and get them set up in the right way. Best of all, as your business grows, you can upgrade and add the advanced module when you're ready for it.
That keeps costs down right now, and gives you what you need, as you need it.
That's smart... very, very smart!
Includes:
- Detailed overview of basic management strategies and implementation guide.
- Complete job description and documentation for Lead Carpet Cleaning Technician, including pay structures
- Complete job description and documentation for Customer Service Representative, including pay structures
- Detailed employee manual
- All documents are fully editable so you can customize them to fit your business
- 2 CD audio implementation guide
Advanced Management
The Advanced Management System- The final step before becoming a successful level 3 company.
The Advanced Management module is for those who own or manage a larger level 2 company, and are approaching a level 3 company, (a company that has a general manager and several employees) or plan to build a larger company that will get them free.
The Advanced Management module gives you the extra pieces you need to get a working manager, which is a part-time supervisor, set up in your company.
The Advanced Management module is for those who own or manage a larger level 2 company, and are approaching a level 3 company, (a company that has a general manager and several employees) or plan to build a larger company that will get them free.
The Advanced Management module gives you the extra pieces you need to get a working manager, which is a part-time supervisor, set up in your company.
Mark gave us a method to the madness. He actually helped us to implement or work the plan. If you let him, he will lead you through what you thought you couldn't do or thought you didn't have to do in Sales, Marketing and Management.
Mike Zimmerman
Zimmerman Carpet Cleaners
Zimmerman Carpet Cleaners
In the Advanced Management module, you'll get more advanced management and implementation strategies, and you'll be able to set your company up with the Working Manager position, which is the step right before moving to a level 3 business.
In addition, you'll also get some rare and specialized training on how to measure and track all of the critical areas of your business.
You'll learn things like how to track the numbers of your business each week, how to get each number, and what each number means. This isn't hard to do, it's just probably something you never really had to do before. But that's what real companies do, and you're going to be surprised at how straightforward and easy it is to do.
You'll get detailed instructions on how to set up baseline numbers for each department within your company. This is another thing that's easy to do, and gives you big results. If you ever see the numbers deviate from the baseline, you'll realize immediately that something's wrong, and you'll know exactly where to look to fix it. (Except you'll know about it sooner... rather than later!)
Measuring all the departments within your company makes your company easier to run. It actually helps you to keep track of all of the little details. And, as the saying goes... the numbers don't lie, so if something goes wrong, you'll know it, and you'll know it quickly... before a lot of damage has been done!
There is also a section that addresses things like time management for owners, and using the CARVER matrix to prioritize decisions. These are critical areas, and it's something that no one is teaching carpet cleaning business owners... until now. These are tools that any successful business owner needs.
There is a good deal of focus in the Advanced Management System, on what YOU must do as an owner to run your company at this stage, but this prepares you, your employees and your business, for the next step, which is to hire a general manager, and make the move to a level 3 company.
(Hiring the general manager takes you from a level 2 to a level 3 company. This is a big deal, since you now have someone running your company for you. We can help you set up your company as a level 3 company with a general manager. We usually do this through direct on-site consulting, and can help you hire and set up your general manager position for your company. We also review your sales process and can usually increase your average job size. More often than not, we can make your marketing dollar more effective.
If you're ready for this: ...if you have several technicians, an office person/CSR, and your gross revenue is more than $500,000 per year... click here for more information.)
If you're ready for this: ...if you have several technicians, an office person/CSR, and your gross revenue is more than $500,000 per year... click here for more information.)
Includes:
- Detailed overview of advanced management strategies and implementation guide.
- Complete job description and documentation for Working Manager position
- Pay structures and compensation strategies for the Working Manager
- A detailed system of measurement for every major department of your company, including how to get acceptable baseline figures, and what those figures mean
- A thorough description of what's required from you as the business owner and current manager. This is the beginning of the setup of your company to move to having someone else be the general manager, which of course means you've jumped your business to a level 3 and you are now free!
One-On-One Personal Coaching
Accountability Is Key!
Platinum-level members are eligible for one-on-one personal coaching.
This gives you access to one of the most powerful principles available, and one that enables my direct-consulting clients to succeed in a big way. The power of follow-through!
Platinum-level members are eligible for one-on-one personal coaching.
This gives you access to one of the most powerful principles available, and one that enables my direct-consulting clients to succeed in a big way. The power of follow-through!
That way, things don't get missed or left behind.
If you're like most people, you have problems with follow-through. And it's not your fault. It actually has to do with the way the human brain is wired. We need repetition in order to retain information. That's why we get fired up to do something, but a week later, the fire is gone.
I’ve bought pretty much all of the big marketing-based programs out there, from all of the big names, but I have to say this one is unique! I’ve never seen anyone put together such a clear case for building a business, and then show you step by step exactly how to do it!
Jeff Koonce
Bear Carpet Inc.
Bear Carpet Inc.
There's a reason that A-list actors all have personal trainers. The personal trainers keep them accountable, especially when there's real money on the line. The question is: Is your business any less important?
Personal coaching means you have one 40-minute session with Mark each week. Mark will take you through the very same processes that he uses with his large consulting clients with one exception: This is a trial program, and may be discontinued at any time.
It is also only available while spots remain. (As you might imagine, I don't really want to do too many of these... it's tedious.)
If you think you'd be interested in personal coaching, talk to Jenny about it during your initial interview.
Sample Project Management Gannt Chart
Includes:
- One scheduled 40-minute call with Mark Kennedy each week
- We can address ANY issue relating to your business, strategic planning, goal setting, etc.
- We focus on what we can do to move your business forward
- Each week, we agree on what you will work on for that week
- At the end of the meeting, you'll get an email listing the items you agreed to work on
- Three days later, you'll get a reminder email, reminding you of what you agreed to work on
- This keeps you on track, and makes sure you really get things done.
- But best of all, You'll learn how to manage your business by the numbers. Every week we'll review some key numbers in your business, and we can talk about ANY problem that comes up.
When it comes to paying for the program, we'll work with you... and all of our systems pay for themselves if you use them.
Freedom... Time... Money... Power
Core Components Module
These are the three core components that you need, to get out of the price trap and start making some real money as a carpet cleaner.
These three vitally important building blocks will allow you to:
- Attract high quality customers, and do it profitably- Many marketing programs give you strategies that sometimes don't work... or don't work all the time. Imagine the power of absolutely knowing that all your marketing is profitably making you money, every time... all the time! This portion shows you how. Even with marketing strategies you got from other people.
- Know EXACTLY what you need to charge to make money (and know on those rare occasions if you're charging too much!) Everyone has an opinion about their pricing... This system shows you how to price based on your costs and your goals... virtually guaranteeing you make money on every job... without overbidding! You'll never have to worry about your pricing again.
- Finally, the all-important sale in the home and on the phone- Charge more than your competitors, still get the job, at YOUR PRICE, and keep your customers coming back for years.
These three core components are included in all the Levels Of Success Program packages, and will make you more money, dealing with the customers you already have...
Best of all... The payoff is fast. As soon as you start using the program, you'll start seeing the results.
The core components are a massive step toward the extra time, money, and freedom that most likely were the reasons you started your business in the first place!
For a more detailed description, see the 'core components' section below.
Basic Management Module-
For Companies On The Way Up!
This module provides the job descriptions, management strategies and tactics for the CSR/Office person, and On-Location Technicians.
This gives you solid control of your employees while you're still relatively small.
You get:
- Thorough, descriptive, well-written job descriptions.
- A system that will give you control of your employees and make them accountable according TO the job description.
- A pay structure that will motivate your employees to act and think like owners, without sacrificing quality.
One of the most difficult times in your business growth, is getting through the no-man's land... (a time when expenses are very high and income is increasing slowly, which occurs when you first start to hire employees) By using structured job descriptions and hiring correctly, you can move through this difficult place in your business journey, more quickly and more easily, giving yourself a much better chance at success.
- This is a critical time for your business...
- This is the hardest point to get through...
- The no-man's land is the thing that prevents most small carpet cleaners from ever being able to grow a business large enough so they can quit working in it.
- It keeps them small and trapped.
The basic management module gives you the tools you need to begin your journey towards building a company large enough so you can quit working on that van, and still receive an income from your business. Then you can sell it... Keep it... Give it to your kids... whatever you want.
Advanced Management Module-
If You've Decided To Build A Real Company That's Worth Something.
The Advanced Management Module gives you the tools to take you over the final hurdles you face in building your business.
From a smaller company, to having a company that is systemized, properly managed, and large enough to give you the financial freedom you want... without you having to do all the work yourself.
You get:
- A thorough and complete job description and implementation guide for the working manager position.
- A pay structure and compensation strategy for the working manager that will reward them for meeting YOUR goals.
- A detailed guide explaining in easy-to-understand language, exactly how to run your business by the numbers... How to get those numbers easily, and what they mean. (All successful business owners run their businesses by the numbers... now you can join them, and this program makes it easy to do.)
- A thorough explanation of exactly what you need to do each week to keep your business running like a well-oiled machine. (When you focus on the right things...it's a lot simpler than you might think...)
With the Platinum package, you have the complete Levels Of Success Program, and have the building blocks used BY, and specifically built FOR some of the largest and most successful carpet cleaning companies in the industry!
Follow-Through And Accountability-
The Real Secret To Success!
Although everyone wants to achieve their goals, the truth is it's hard to stay focused on them. And it's NOT just you... it's pretty much everyone.
Life seems to get in the way and it's very easy to want to achieve something really remarkable, but after some time passes, the desire seems to fade.
Actually, it's not usually the desire for what you wanted that fades, it's more like the commitment to work on it goes away.
Personal coaching keeps you focused on what you want to accomplish. Using some really powerful and unique software, I'll record and track your weekly progress toward your goals... You'll even get emails halfway through the week, reminding you of what we've agreed you'll work on each week! This makes all the difference.
People have trouble staying focused...we all do. It's the way our brains are wired. We are hardwired to react... Unfortunately, we get so busy reacting, that we forget what we set out to do! The coaching program keeps you on track and dramatically increases your results.
(Are you aware of what you could accomplish in a very short time with proper focus?- Think about it...)
There's a reason A-list Hollywood celebrities use personal trainers. They all have gyms in their homes... but it's the personal trainers that make sure those gyms get used. And there's real money on the line... but are you any different? You'll work one-on-one each week, with me on your personal team. I can help you figure out how to make your business work faster, and how to make it give you more of the freedom and money that you might be having trouble getting from your business right now.
Spaces are limited... Call the office for details.
(NOTE: This option is only available for Platinum package members and direct consulting clients)